Knowing the stress and constraints of business travel can cause even the most health-conscious of people to toss aside wellness habits while on the road, Cindy Heston, director of travel and events for managed health care firm Anthem Inc., recently deployed a program that incentivizes healthy traveler behavior.
As part of a larger Anthem—formerly known as Wellpoint—communication program that targets employee engagement through the company's travel services organization, Heston partnered with mobile app VisFit, a tool that provides travelers with personalized messaging offering health and wellness recommendations while on the road. Through the app, Heston launched a campaign in which participating travelers earn points for healthy travel habits—working out and eating well—and the chance to vie for such incentives as free flights and hotel stays. Through VisFit, employees submit a note or photo depicting their healthy activities, which the tool tracks through a company-viewable leaderboard.
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